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Section I : Self Introduction
Good morning/evening, I am an interviewer from the Public Opinion Programme of the University of Hong Kong. We would like to ask for your opinion regarding the local universities in Hong Kong. It would take you a couple of minutes and the information you provide will be kept strictly confidential.

Section II : Selection of Respondent
1) Is there any member of your family who is 18 or above? If there is more than one, may I speak to the one will have his/ her birthday next? (if none, terminate the interview)

Section III : General Questions
Interviewer: We are an independent research team. You should simply report honestly what you feel regardless of the fact that we belong to The University of Hong Kong, otherwise, the result would not be meaningful.

2) Please use a scale of 0-10 to evaluate the overall performance of each university in Hong Kong while taking its reputation, quality of teaching staff, research performance, facilities, performance of alumni and students into consideration, with 0 representing the worst, 10 representing the best and 5 being half-half. How would you rate （eight universities in rotation）?
〔97 = Don't know the university；98 = Don't know/ Hard to say；99 = Refused to answer〕

3) Please use a scale of 0-10 to evaluate the international recognition of each university, with 0 representing absolutely not famous, 10 representing absolutely famous and 5 being half-half. How would you rate the international recognition of （eight universities in rotation）?
〔97 = Don't know the university；98 = Don't know/ Hard to say；99 = Refused to answer〕

4) Please use a scale of 0-10 to evaluate the quality of teaching staff of each university, with 0 representing the worst, 10 representing the best and 5 being half-half. How would you rate the quality of teaching staff of （eight universities in rotation）?
〔97 = Don't know the university；98 = Don't know/ Hard to say；99 = Refused to answer〕

5) Please use a scale of 0-10 to evaluate the research performance of each university, with 0 representing the worst, 10 representing the best and 5 being half-half. How would you rate the research performance of （eight universities in rotation）?
〔97 = Don't know the university；98 = Don't know/ Hard to say；99 = Refused to answer〕

6) Please use a scale of 0-10 to evaluate the facilities of each university, with 0 representing the worst, 10 representing the best and 5 being half-half. How would you rate the facilities of （eight universities in rotation）?
〔97 = Don't know the university；98 = Don't know/ Hard to say；99 = Refused to answer〕

7) Please use a scale of 0-10 to evaluate the behavior, conduct and quality of students of each university, with 0 representing the worst, 10 representing the best and 5 being half-half. How would you rate the quality of the students of （eight universities in rotation）?
〔97 = Don't know the university；98 = Don't know/ Hard to say；99 = Refused to answer〕

8) With respect to the scenery, design and comfort of the campus, which university do you think has the best campus environment?

9) Which university do you think has the best learning atmosphere?

10) Which university do you think has the highest level of transparency in dealing with the external parties?

11) Which university's graduates do you think are the most popular among local employers?

12) Which university's Vice-Chancellor/President do you think is the most approachable?

13) Do you have interest in studying overseas?

14) [Only ask those who have interest in overseas studies] Which country do you prefer most for overseas studies?

Section IV : Personal Particulars
15) Gender

16) Age （Exact number）

17) Education Attainment

18) The type of ownership of your house is:

19) House type

20) Occupation

21) [Only ask those who are professionals] Are you working in the academy？

第一部份： 自我介紹
『喂！你好，我地係香港大學民意研究計劃打電話黎既，想訪問你對一ｄ大專院校的意見，我地只會阻你幾分鐘時間，而你提供的資料係會絕對保密既。』

第二部份： 選出被訪者
1) 『請問你夠唔夠 18 歲。因為我地要隨機抽樣，所以請你叫即將生日果位黎聽電話。』（如果接聽電話者不足18歲，則請問你家中有冇18歲或以上的人呢？戶中冇成年人，訪問告終；多謝合作，收線。）

第三部份： 問卷題目
『我地係一個立場絕對中立既研究小組，你回答問題時唔好因為我地屬於香港大學而影響你原本既意見，請你務須如實作答，否則就冇參考價值。』

2) 請你用0-10分形容你對香港每間大專院校的整體評價，0分代表極差，10分代表極佳，5分代表一半半。請你綜合有關學校既名氣、教職員資歷、研究表現、設備、校友名氣及學生表現等然後作出評分。請問你會俾（八間大專院校輪流轉換次序）幾多分呢？
〔97 = 不認識該院校；98 = 唔知道/難講；99 = 拒答〕

3) 請你用0-10分評價各院校既國際知名度，0分代表知明度極低，10分代表知明度極高，5分代表一半半。請問你會俾（八間大專院校輪流轉換次序）既國際知名度幾多分呢？
〔97 = 不認識該院校；98 = 唔知道/難講；99 = 拒答〕

4) 請你用0-10分評價各院校既師資，0分代表質素極差，10分代表極佳，5分代表一半半。請問你會俾（八間大專院校輪流轉換次序）既師資幾多分呢？
〔97 = 不認識該院校；98 = 唔知道/難講；99 = 拒答〕

5) 請你用0-10分評價各院校既研究表現，0分代表極差，10分代表極佳，5分代表一半半。請問你會俾（八間大專院校輪流轉換次序）既研究表現幾多分呢？
〔97 = 不認識該院校；98 = 唔知道/難講；99 = 拒答〕

6) 請你用0-10分評價各院校既設備，0分代表極差，10分代表極佳，5分代表一半半。請問你會俾（八間大專院校輪流轉換次序）既設備幾多分呢？
〔97 = 不認識該院校；98 = 唔知道/難講；99 = 拒答〕

7) 請你用0-10分評價各院校學生既行為、品格、同埋質素，0分代表極差，10分代表極佳，5分代表一半半。請問你會俾（八間大專院校輪流轉換次序）既學生幾多分呢？
〔97 = 不認識該院校；98 = 唔知道/難講；99 = 拒答〕

8) 以校園風景、校舍設計及舒適度為準則，請問你認為全港邊間大專院校既校園環境最好呢？

9) 咁你認為邊間院校既學習氣氛最好呢？

10) 咁你認為邊間院校既對外政策最開放呢？

11) 咁你認為邊間院校既畢業生最受香港僱主歡迎呢？

12) 咁你認為邊間院校既校長最親民呢？

13) 請問你有冇興趣往海外升學或者留學？

14) 〔只問有興趣往海外升學者〕請問你最想去邊個國家升學或者留學？

第四部份： 個人資料
15) 性別

16) 年齡 （準確數字）　【99 = 唔肯講 】

17) 教育程度

18) 請問你住緊既單位係：

19) 咁係咩類型既房屋呢？

20) 職業

21) 〔只問職業為專業人員者〕請問你係唔係教育界人士？