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Background Information Invitation letter from the 12th Shanghai Television Fesitval (Chinese only, in pdf format) Run-down of the 12th Shanghai Television Fesitval (Excerpt from the publication of "Baiyulan International Television Forum", Chinese only, in pdf format) Run-down of the Special Session on "Ratings and Branding of the Media" of the "Baiyulan International Television Forum" (Chinese only, in pdf format) "TV Program Audience Ratings" Forum - Guests Introduction (Excerpt from the publication of "Baiyulan International Television Forum", in pdf format) Key Speech Highlight (Chinese only, in ppt format) Speech Outline (Chinese only, in pdf format) Reference: "HKTVAI: Hong Kong Experience" by Dr Clement So and Dr Robert Chung. Published by TVAI Panel, Hong Kong, March 2001, total 203 pages. Testimonial form the 12th Shanghai Television Festival Committee (Chinese only, in pdf format) Collection of photos